what is "paid social"?

short for “paid social advertisements” which is short for “sponsored content that interrupts your scroll on platforms like FB, IG, TikTok, Snapchat, etc.”

you’ve seen them before:

the opportunity

when executed properly, paid social ads allow brands to engage in brand marketing and direct response marketing simultaneously:

yes, your paid social ads can help you build brand equity like bmw while moving units like scrub daddy.

there is no more "gaming the algorithm"

any agency that tells you they have “proprietary targeting” or can “game the facebook algo” is full of hot air (to put it lightly).

this isn’t 2014 — and it was barely ever 2014.

great creative is the new leverage

it’s actually the old leverage, too.

successful advertising has always been driven by ingenious & unexpected creative execution.

turns out this guy
really knew his sh**

but it has to be contextual

“contextual”
“native”
“organic”

these are all just marketing buzzwords that mean: “create content that looks like it belongs on the platform”.

don’t be a delusional marketer (97% of marketers): if you aren’t in sync with the tonality of the social platform, you are basically lighting $ on fire.

and produced at scale

that first good ad is exciting as heck — ride it till the wheels come off. but to scale paid social ads, you need to test and iterate hundreds if not thousands of ads.

this requires a creative bench that virtually every growing brand underestimates.

it’s ok, we’ve been there too.

we create content that tells your brand story in an original & relatable way

we amplify this content with paid spend on social platforms like facebook, instagram, snapchat & tiktok.

we watch performance carefully

we all know conversion data is a mess in 2022 — but the social platforms still give us signals to differentiate a winning ad from a losing ad.

then we keep creating

we take what’s working and reinterpret it with new copy, editing, visuals, calls-to-action

in parallel, we create a glut of new ad concepts and queue them up for performance testing.

now the machine is really working

this process of iterating successful ads while testing tons of new ads is the cornerstone of what makes us so successful.

it ensures longevity and scale, not just one-hit-wonders.

there are no secrets

just creative discipline + platform expertise, with zero attachment to convention.

who have you worked with?

check out our client list

i don’t want to read your overwrought mission statement — just tell me what you do, and make it simple.

that’s not a question. we help digital businesses of all kinds drive profitable growth via paid ads on social platforms like facebook, instagram, tiktok and snapchat.

how do you create content?

generally, our core team dreams up the concepts, writes the copy, and chooses the visuals. we involve designers, copywriters, editors, and producers where necessary, and tap influencers as well.

but third-parties, with no skin in the game, generally don’t make great ads when simply left to their own devices (see principle-agent problem).

what's your pricing?

per the above, great ads are created by folks participating in the upside (and who feel the sting of the downside).

we price so our interests align with yours as closely as possible. reach out to learn more.

why can't we just do this ourselves?

you can – and many of our clients have done so, and come to us when they have tapped their internal resources or simply want to get more out of their paid social program.

why the name "one thousand million"?

“one thousand million” is a numerical deconstruction/stylization of “a billion” – the most fetishized number in the game right now.

we do not exempt ourselves from this aspiration. we just know to reach many, you have to appeal to one.

dig our logo? hit rpdsn.com